ğŸŽï¸ Why you need to know about the DaBaby Car

As I was scrolling the depraved depths of the web I came across this image: 

Yes. That is DaBaby. As a car. Welcome back to Based and Cryptopilled. 

As hilarious as this image is it did get me thinking, what if DaBaby actually sold a car? 

There was a time not so long ago where people may have just bought DaBaby car. When the South Carolina rapper was still in the good graces of the internet and could release the same song 30x. That time is not now. 

Celebs sell a lot of things from toothpaste and insurance to clothing and books. And if your company has a truly skilled marketing department you can dish out collabs like the Martha Stewart and Snoop-Dog campaign with Bic lighters. 

The internet has caused a massive shift in trust of audience from institutions to individuals. 

Think about it. We all have our favorite fitness creator, random youtube teacher to help us understand difficult concepts from class, or writer who helps change our perspective on life. We've all curated a tribe of mentors, educators, and entertainers to help curate the activities we do and more importantly the goods we purchase. 

Instead of curating it seems like people with audiences are cutting out the middle man and becoming the products they used to get sponsored by, with the best example being Mr. Beast. 

Jimmy Donaldson, better known as Mr. Beast has recently began raising a venture round for $150 million at a valuation of $1.5 Billion. Mr. Unicorn is looking to expand his businesses which include his dozens of youtube channels, his restaurant Beast Burger, Feastables his snack line, as well as his merchandise arm. No small feat for someone who's initial rise to fame was from completing absurd challenges on Youtube such as saying Logan Paul's name 100,000 times. 

That's all to say, as manufacturing products and creating services becomes easier and easier, expect creator brands to slowly chip away at the incumbents. 

Does that mean we will see a DaBaby car in our lifetime? 

I do hope so. 

See ya'll next week :)